A full-CGI journey through a thoroughly inclement landscape – to meet the Black Yak.
BLACK YAK, the technical clothing brand with rock-solid Himalayan credentials, approached us in 2017 for the second time and asked us to create the 2018 Black Yak campaign film.
We chose to highlight the brand’s core attributes as personified by the Himalayan Black Yak – a hardy and resilient creature that is perfectly at home in one of the world’s most inhospitable environments. The Black Yak strongly embodies the characteristics of endurance, strength, reliability and perseverance.
Our approach was to bring to life a Black Yak and set him in a dark and raw habitat – all created in full-CGI.
We composed a dramatic soundtrack, which featured a clash of dark synthesizer atmospheres full of tension, screaming guitars and energetic basslines.
The image film provided the key visual for the new advertising campaign and we adapted it for the most diverse media: everything from the new look book, to 20m giant posters, to POS tools and online advertising.
Client: BLACK YAK EUROPE
Concept & Story: Lois Kainhuber
Creative Producer: Veith Michel
DoP: Franz Deutschmann
Copywriter: Laurence Blume
CGI: Julio Clavijo, Nino Matthey, Gero Doll
Compositing: Julio Clavijo, Nino Matthey, Julia Parchimowicz
Music & Sounddesign: Olivier Fröhlich
Voice Over: Reiner Schöne
Model: Ralph Kuhn