Masterpiece of intelligence – the smartest Mercedes-Benz to date.
Cutting edge – like a laser.
Crammed full of extremely advanced driver assistance systems, the E-Class Long Sedan is the smartest Mercedes-Benz model to date. We chose to visualize these capabilities by working with the reflections of a green laser, which were visible in the car’s bodywork and chrome trim.
The green laser represents the whole world of Big Data and the lightning speed, real time communication between the car, its systems and the world around it. This idea of the green laser was also adapted and expanded virtually, for use in a number of CGI shots.
The soundtrack, composed and produced by our sound department, combines a cool, electronic and technical sound aesthetic with the warmth and depth provided by the cellist Yann Merker, which fits the theme perfectly.
Client: Marketing & Sales Mercedes-Benz Cars (MS/MAF)
Lead agency: Atelier Markgraph, Frankfurt
Concept: MONOMANGO / Atelier Markgraph
director: Lois Kainhuber
DoP: Konstantin Freyer
Editing: Chris Rubino
VFX: Lois Kainhuber, Nino Matthey
CGI: Michael Tan, Julio Clavijo, Nino Matthey
Music: Olivier Fröhlich
cello: Yann merker (berlin residence orchestra)