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Nike Airmax 180 BLN Launch

A techno night inspired by Berlin's 90s rave culture.

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Motion graphics

 

The launch of the Nike Air Max 180 BLN took place in a typical Berlin basement. Together with Sunst Studio we developed a motion graphics toolkit that made tangible the vibe of 90s rave culture.

Live visuals

 

We then translated these motion graphics into TouchDesigner, produced an immersive live-visuals-show, which we performed to the crowd on the dance floor, framed by two giant LED screens.

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Client: NIke europe
Agency: Sunst Studio

Motion Design: Jan Weber
Touch Designer & Live Show: Itaru Yasuda 
Creative Producer: Veith Michel
Soundtrack: Jan Weber