Mercedes-Benz
IAA 2021

A collaboration with Forza Horizon 5,
a powerful mix of drone footage and high-end CGI, deep soundscapes and generative visuals for a series of live acts at Odeonsplatz – new formats at IAA Mobility in Munich.

This year’s IAA Mobility in Munich launched with a fresh concept that saw the traditional car show shift towards a mobility platform. On top of the classic car presentations at the main venue “The Summit”, the format was expanded to include several outdoor public spaces across the city and complemented with a cultural program.

In cooperation with Atelier Markgraph, we developed the staging and media design for two car presentations and contributed soundscapes to the Open Space of Mercedes-Benz at Odeonsplatz. We also produced generative visuals for their series of evening concerts.

AMG Project One x Forza Horizon 5

For this cooperation, we sourced footage from the Forza Horizon 5 game which features the Mercedes-Benz AMG Project One model.

AMG GT 63 SE

For this model, we developed a product film combining beauty-shots, breathtaking drone footage and imagery from the car’s main campaign film shoot.

Our propulsive electronic music composition organically combines these elements to an enrapturing effect.

Music Production

In addition to the music productions for the two product stagings, we also composed ethereal and uplifting soundscapes to accompany the fleet of EQ models which were presented in the Open Space.