Spidercam

The main tool that we used for this purpose was the Spidercam, moving elegantly and silently throughout the space. The live-feed from the action on stage captured by the camera was enhanced by real time augmented reality and shown directly on the media surfaces, using an extremely stable camera tracking system developed in cooperation with the camera manufacturer.

Using the Spidercam’s own control and sensor data, a perfectly synchronized virtual camera was navigated through a 3D scan of the stage space. Thus, the system delivered the solid and reliable data, which only made this real time AR layer possible.

Virtual broadcasting studio

In the chapter that covered the topic of ‘Intelligent Mobility’, which featured a dialogue between two presenters and the audience, the Festhalle was transformed into a virtual broadcasting studio. The vehicles’ digital product features were made tangible for the audience as augmented elements of the stage show that were synchronized with the live action.

Music production

All soundtracks and sound effects were written and produced by us as well.

For the chapter ‘Year of the SUV’ we chose a dramatic and percussion-laden approach that emphasized the excitement of the challenges posed by the various obstacles and weather situations. For the C-Class World Premiere we collaborated with the producer, composer and drummer Christian Prommer, with whom we wrote a track that he performed live on stage. An elegant and emotional piano piece formed the perfect accompaniment to the Maybach chapter. For the S-Class Cabriolet we penned a pop song with hip-hop beats and piano, and collaborated with the singer Kaye-Ree who performed some soulful vocals on it.