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Audi A4 Showcase Berlin Fashion Week

Projection mapping and outfits that combine rapid prototyping with various sensors as used in the new  Audi A4:

a cutting edge fashion show created together with fashion-tech designer Anouk Wipprecht.

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Interactive catwalk

 

For the Berlin Fashion Week and in collaboration with the fashion-tech designer Anouk Wipprecht,
we created the concept for a rather unusual fashion show, transforming the Audi City Berlin into an interactive catwalk.

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Anouk Wipprecht, leading light of the wearable electronics / fashion scene, designed three outfits that incorporated some of the actual sensor technology, as used in the new Audi A4.

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A finely choreographed show that included visuals, which we created for the twenty-metre-long LED Powerwalls, were synchronised with the models’ movements on the catwalk.

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Projection mapping

At two designated positions on the catwalk, Anouk Wipprecht’s radical designs were enhanced through motion controlled projection mapping, opening up a further visual dimension.

Music production

 

We carefully crafted the soundtrack for the show to match the clean and technical approach in both the outfits and the visuals. It had a cool, electronic and machine-like quality.

Client: AUDI
Agency: dreinull mediatainment
Art Direction: Tim Stolzenburg

Motion Design: Jan Weber, Jonathan Margies
Music: Jan Siebert