Futuristic realtime show visuals and stage media design for a virtual event
Audi hosted their ‘Celebration of Progress‘ in early 2021, a gala for the global launch of their electric-powered Audi e-tron GT. The virtual event featured talks with brand ambassadors, designers and special guests, and was enriched with three live-show parts performed by Janelle Monáe.
The brand ambassadors actor Tom Hardy, designer Stella McCartney, and performer Janelle Monáe reflected on Audi’s visionary pillars of engineering, design and sustainability.
Forward-thinking Engineering
Engineering insights as introduced by Audi's Markus Duesmann.
Sleek design
The design concept as discussed by Marc Lichte, Audi's head of design.
Sustainability
The sustainable influence on the interior design as highlighted by designer Stella McCartney.
Performance
The Audi GT's performance in comparison to a racing car as explained by Formula One driver Nico Rosberg.
The futuristic aesthetic of the live show parts reflected Janelle Monáe's Electric Lady persona.
Our realtime, audio-reactive visuals were triggered by her music using TouchDesigner...
...and were alternated with remixed images of the performer, playing with the stage's architecture.
For the explosive reveal, a multiplex of Janelle Monáes lit the runway-inspired stage and flanked the car's rotating platform.
Pre-visualization
Live stream
PROJECT: AUDI E-tron World PremiereCLIENT: Audi AGShowproduction: Mach2Media Executive Producer: Daniel Thomé Stage Media Design & Production: Monomango GmbH Direction: Lois Kainhuber Motion Design Lead: Nino Matthey Tech Lead: Jan Weber Motion Design: Jonathan Margies & David Bernau TouchDesigner Artists: David Leroy & Itaru Yusada Architecture: Schmidhuber Film production: Gate 11 GmbH Light Design: Jerry Appelt Tech Planning: CMY Brand Solutions & TFN Gmbh Media server: Framelock GmbH
