Take an AR photo with Munich's Basketball stars and configure your dream BMW with an interactive fan experience.
Brand Activation Space
This brand space celebrates the Munich Basketball team’s new partnership with BMW and is now a permanent fixture at Munich’s historic 1972 Olympic basketball stadium.
The spatial installation comprises of three interconnected elements: an AR photobooth, an FC Bayern-themed BMW car configurator, and a multi-layered dynamic media gallery.
In tribute to the Basketball stadium, we designed court-inspired flooring in collaboration with AMU Architekten to guide fans towards the installation’s three touchpoints. The overhead signage displays the brand partnership statement "We power joy. Together." All AR content was produced in collaboration with Rapid Peaks and prototyped in house.
Photorealistic Realtime
3D Car Configurator
At the center of the spatial installation is our custom immersive instruments Commune S table with a 55-inch touchscreen and object detection.
Visitors can configure virtual photorealistic BMWs by selecting wheels, paint colors and stickers.
And view a custom, live rendered, highlight reel of their configured car featuring their favorite players in a basketball-inspired environment.
AR Photobooth
The AR Photo Booth is a customized version of our immersive instruments infinity terminal – an interactive touchscreen seemingly suspended in infinite coloured, programmable lights. Here, fans can take augmented reality photos with their favorite basketball players and share them to the media gallery.
User journey
Press start and select up to five of your favorite players.
Strike a pose and wait for the countdown.
Download your picture via QR code to your device and choose to share it to the media gallery.
Dynamic Spatial Media gallery
The media gallery is a multilayered spatial installation comprising of various sized dynamic screens.
Fans can view their content from the AR photobooth and car configurator or download and share it
via a QR code on social media.
Client: BMW Group & Rapid Peaks
Project BMW Park overall management & strategy: Rapid Peaks GmbH
Creative Director: Lois Kainhuber
Technical Project Lead: David Leroy / MONOMANGO
Architecture & Interior Design: Andreas Müller/ AMU Architekten
Unreal Artists: Nino Matthey, Carlos Serrano / MONOMANGO
Fabrication & Installation: EWOS GmbH
Software Engineers: Wieland Hilker, Manuel Bossard, Gero Doll / MONOMANGO
Spatial & Product Design: Simon Heidenreich / MONOMANGO, Julian Franzen/ AMU Architekten
UI & UX Design: Alan Alves / MONOMANGO
Footage Documentation: Cellophane Films GmbH
Take an AR photo with Munich's Basketball stars and configure your dream BMW with an interactive fan experience.
Brand Activation Space
This brand space celebrates the Munich Basketball team’s new partnership with BMW and is now a permanent fixture at Munich’s historic 1972 Olympic basketball stadium.
The spatial installation comprises of three interconnected elements: an AR photobooth, an FC Bayern-themed BMW car configurator, and a multi-layered dynamic media gallery.
In tribute to the Basketball stadium, we designed court-inspired flooring in collaboration with AMU Architekten to guide fans towards the installation’s three touchpoints. The overhead signage displays the brand partnership statement "We power joy. Together." All AR content was produced in collaboration with Rapid Peaks and prototyped in house.
Photorealistic Realtime
3D Car Configurator
At the center of the spatial installation is our custom immersive instruments Commune S table with a 55-inch touchscreen and object detection.
Visitors can configure virtual photorealistic BMWs by selecting wheels, paint colors and stickers.
And view a custom, live rendered, highlight reel of their configured car featuring their favorite players in a basketball-inspired environment.
AR Photobooth
The AR Photo Booth is a customized version of our immersive instruments infinity terminal – an interactive touchscreen seemingly suspended in infinite coloured, programmable lights. Here, fans can take augmented reality photos with their favorite basketball players and share them to the media gallery.
User journey
Press start and select up to five of your favorite players.
Strike a pose and wait for the countdown.
Download your picture via QR code to your device and choose to share it to the media gallery.
Dynamic Spatial Media gallery
The media gallery is a multilayered spatial installation comprising of various sized dynamic screens.
Fans can view their content from the AR photobooth and car configurator or download and share it
via a QR code on social media.
Client: BMW Group & Rapid Peaks
Project BMW Park overall management & strategy: Rapid Peaks GmbH
Creative Director: Lois Kainhuber
Technical Project Lead: David Leroy / MONOMANGO
Architecture & Interior Design: Andreas Müller/ AMU Architekten
Unreal Artists: Nino Matthey, Carlos Serrano / MONOMANGO
Fabrication & Installation: EWOS GmbH
Software Engineers: Wieland Hilker, Manuel Bossard, Gero Doll / MONOMANGO
Spatial & Product Design: Simon Heidenreich / MONOMANGO, Julian Franzen/ AMU Architekten
UI & UX Design: Alan Alves / MONOMANGO
Footage Documentation: Cellophane Films GmbH
MONOMANGO GMBH
GREIFSWALDER STR. 29
10405 BERLIN
© 2025 MONOMANGO
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MONOMANGO GMBH
GREIFSWALDER STR. 29
10405 BERLIN
© 2025 MONOMANGO