MONOMANGO
MONOMANGO
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Mercedes-Benz

CONCEPT coupé SUV

A powerful vision of strength and agility.

MONOMANGO
MONOMANGO

Aesthetics

 

For its premiere at the Auto China 2014 we combined live projection and dynamic driving footage that was shot in a huge, empty factory space. The live projection featured bold black and white geometric designs.

MONOMANGO
MONOMANGO

Music production

 

Our musical approach comprises of a fat syncopated beat, artificial synth sounds and a simple and reduced hook line played on the electric guitar.

client: Marketing & Sales Mercedes-Benz Cars (MS/MAF)
lead agency: Atelier Markgraph, Frankfurt

concept for media content and presentation: Atelier Markgraph & Monomango
Art Direction: Lois Kainhuber

editor:  Farid Martin
CGI: Jan Weber, Nino Matthey

Music: Olivier Fröhlich
Footage: Monomango & Schwäble & Wolf, Stuttgart