A powerful vision of strength and agility.
For its premiere at the Auto China 2014 we combined live projection and dynamic driving footage that was shot in a huge, empty factory space. The live projection featured bold black and white geometric designs.
Our musical approach comprises of a fat syncopated beat, artificial synth sounds and a simple and reduced hook line played on the electric guitar.
client: Marketing & Sales Mercedes-Benz Cars (MS/MAF)lead agency: Atelier Markgraph, Frankfurt
concept for media content and presentation: Atelier Markgraph & MonomangoArt Direction: Lois Kainhuber
editor: Farid MartinCGI: Jan Weber, Nino Matthey
Music: Olivier FröhlichFootage: Monomango & Schwäble & Wolf, Stuttgart