Experiencing the Google Pixel 3's new features – at three specially designed Pop-Up Stores in Hamburg, Munich and Berlin.
For the Google Pixel 3 launch we created two interactive installations, which gave users the opportunity to experience the device's new features in a playful way. The main focus was placed on the camera app and on the Google Lens app's object detection function.
The first installation – the 'PHOTO BOOTH’ – is a walk-in, mirrored, glass box with a rear wall upon which digital media content is displayed. It focusses on the Pixel 3's camera app and two of its new functions: the 'Top Shot' and the wide-angle shot.
When operating the shutter in the Top Shot mode, multiple pictures are generated, which in turn are reviewed by an AI, in order to select the best images for printing. The wide-angle shot mode widens the front camera's lens significantly, in order that the users can capture all their friends in a group selfie.
With the verbal command "Ok Google, start the show" in Google Assistant, users can choose from a series of responsive backgrounds for their photo session. For more dynamic and fun interaction, the Pixel 3's internal accelerometer influences these backgrounds. The more the device is shaken, the greater the influence is exerted on the digital content.
The animation continues to run for a moment, giving users time to take a photo of themselves in front of their modified backgrounds. At the end of the experience, users are given a printed photo collage of the best pictures.
The second installation is the 'LENS CAROUSEL' – a playground in which the users can investigate and test the Pixel 3's object detection function using the Google Lens app. It comprises a conveyor belt loop, upon which a number of everyday objects circle continuously. Columns with digital media screens enclosed in their sides, are positioned at several points along the conveyor belt.
As an object passes in front of a screen, it is identified using RFID and the appropriate Google Lens search results are displayed. Simultaneously, the users have the opportunity to move around the space and to test the Pixel 3's object detection function for themselves.
Additionally, we created the so-called 'EXTRAORDINARY MOMENTS', which add a further playful, digital dimension to the installation. These small, animated stories that incorporate sound design, are designed to surprise and amuse the users. When an object disappears behind a column, a digital representation of the object appears on the screen and the object undergoes a little virtual adventure, before popping out on the other side of the column to continue its journey along the conveyor belt.
client: Google Germany GmbHagency: exit mediadigital experience concept: Monomango
creative director: Lois Kainhubertechnical director: Tim Stolzenburgproject manager: Alex Watsoncreative producer: Veith Michelmotion design lead: Nino Mattheymotion designer: Helmut Breineder, Yves Yates, Jan Sommer
Interaction Design lead: Andreas Schmelasinteraction designer: Daniel Dalfovo, Stefan Kraus, Itaru Yasuda, David LeroySound designer: Simon Walbrookdeveloper open frameworks/ Android: Claus Helfenschneiderdeveloper sensor tech: Ingo Randolfspatial planning studios: actincommonphysical construction: F.G. Meier