Harmonizing sleek motion design with impactful soundscapes for a cinematic floor-to-ceiling "live sculpture" staging.
Over half a million people convened this year for the Mercedes Benz IAA Mobility 2023 in Munich. Set inside a temporary immersive cube in the Apothekenhof, we showcased a new multimedia stage design for the world premiere of the Concept CLA Class in cooperation with Atelier Markgraph.
Concept CLA Class World Premiere
The highlight film opens with a futuristic sequence which was spatialized on a large floor-to-ceiling LED and seamlessly integrated into a kinetic light installation by WHITEvoid.
Using choreographed typography we communicated the car's key new features, including: range,
intelligent technologies, and sustainability.
'Portals' Installation Film
Several interactive stations produced by Atelier Markgraph were located across two levels inside the cube.The visitors could take a deep dive into the aesthetics, technology, and sustainability of the Concept CLA Class.We developed a teaser film which showed the audience how to navigate the installation points.
We composed an overarching sonic identity for the Mercedes-Benz CLA Class World Premiere.
The highlight film was accompanied by an uplifting disco groove with propulsive rhythmic passages.
The 'Portals' installation film comprised of shimmering atmospheric music, electronic pads, and bold sound design.
In addition, we produced a six minute deconstructed ambient version of the sound identity which guided people into the venue, setting the scene outside for the main showcase taking place inside the cube.
PROJECT: MERCEDES-BENZ IAA 2023CLIENT: ATELIER MARKGRAPH, FRANKFURTCREATIVE DIRECTION MONOMANGO: LOIS KAINHUBERart direction: Nino MattheyMOTION DESIGN & CGI: Nino Matthey, Yves Jates, David BernauMusic COMPOSITION & Sound design: Olivier Fröhlich, Jan SiebertCG FOOTAGE: Storz & Escherich