A team devoted to results

IFA 2025 attracted 220k visitors over seven days where we took full responsibility for its two main stages – the Innovation Stage and the Dream Stage. 

Here, Press Conferences from the likes of Samsung, Acer, and Hisense took place, as well as more than 35 other events, platforming keynotes, discussion rounds, and fireside chats.

⋅ spatial ⋅

From concept to realization

IFA 2025 combined expertise from our core departments and began with the design concept inspired by the Rubik’s Cube which we implemented across both stages.

For the innovation stage, we extended the Rubik's motif into immersive architecture: LED grids floated above the seats interacting with the content on the stage LED's.

The effect created an intimate setting, blurring the barrier between audience and stage. 

⋅ motion ⋅

We integrated the Rubik's motif into dynamic motion & sound packaging consisting of intros, outros, lower thirds, transitions, background loops and a countdown. We also produced the opening trailer for the gala ceremony and daily panel talks.

⋅ sound ⋅

Our energising original sound packaging united the entire event. This also included the opening trailer and ambient soundscape looping between presentations. 

Opening Trailer