MONOMANGO
MONOMANGO
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Carnal Urges:
lala Berlin’s 7 Deadly Sins

Hieronymus Bosch’s masterpiece is
remixed for Berlin Art Week.

Social Media Campaign

Bosch’s triptych The Garden of Earthly Delights inspired
this collaboration with fashion label lala Berlin for their
7 Deadly Sins social media campaign.

A group of guest artists interpreted the indulgent scene
as one of the seven sins in their trademark style for the
brand’s t-shirt line.

                                            


   

                                                           Envy by Lisa Bender →



 

 

 

Motion Design

Each artwork was enlivened with motion design to
encapsulate the project's dark humor. We animated the
artworks in order to build a more fantastical world
for each theme.








← Greed by Simon Villaret

Sound Design

To add another layer of interpretation to the themes, we
created unique sound design as a combination of analog
and electronic processes for each artwork: recording
breathy sighs and a percussive belt beat as heard in Lust,
as well as chomping, slurping mouth effects for Gluttony.


 




                                                Gluttony by Johanna Dumet →

Lust by Malen Gall
↓

Pride by Claudie Linke 
↓

Sloth by Julia Parchimowicz 
↓

Wrath by Nicolas Navarrorueda (aka. NNR.1989)
↓

View and listen to the all of the videos here:

PROJECT: Lala Berlin "7 deadly sins"
CLIENT: Lala Berlin

Campaign Concept: MONOMANGO
CREATIVE DIRECTION: LOIS KAINHUBER
motion design: Elisabeth Suter
sound design: olivier fröhlich, abigail toll

greenscreen shoot (model): VisorE lab
model: Arantza Goett



artists:

Malen Gall
Johanna Dumet
Simon Villaret
Julia Parchimowicz
Nicolas Navarrorueda
Lisa Bender
Claudie Linke

Carnal Urges:

lala Berlin’s 7 Deadly Sins

Hieronymus Bosch’s masterpiece is
remixed for Berlin Art Week.

Bosch’s triptych The Garden of Earthly Delights inspired this collaboration with fashion label lala Berlin for their 7 Deadly Sins social media campaign.

A group of guest artists interpreted the indulgent scene as one of the seven sins in their trademark style for the brand’s t-shirt line.

                                            
Envy by Lisa Bender 
↓

Greed by Simon Villaret
↓

Motion Design

Each artwork was enlivened with motion design to encapsulate the project's dark humor. We filmed the model in front of a green screen and animated the artworks in order to build a more fantastical world for each theme.

Pride by Claudie Linke 
↓

Sound Design

To add another layer of interpretation to the themes, we created unique sound design as a combination of analog and electronic processes for each artwork: recording breathy sighs and a percussive belt beat as heard in Lust, as well as chomping, slurping mouth effects for Gluttony.
                                               

Gluttony by Johanna Dumet 
↓

Lust by Malen Gall
↓

Sloth by Julia Parchimowicz 
↓

Wrath by Nicolas Navarrorueda (aka. NNR.1989)
↓

View the entire project on the lala Berlin website 

PROJECT: Lala Berlin "7 deadly sins"
CLIENT: Lala Berlin

Campaign Concept: MONOMANGO
CREATIVE DIRECTION: LOIS KAINHUBER
motion design: Elisabeth Suter
sound design: olivier fröhlich, abigail toll

greenscreen shooting (model): VisorE lab
model: Arantza Goett

artists:
Malen Gall
Johanna Dumet
Simon Villaret
Julia Parchimowicz
Nicolas Navarrorueda
Lisa Bender
Claudie Linke