A completely new design for New Faces Fashion Award’s move from Düsseldorf to Munich’s ’Haus der Kunst’.
For the New Faces Fashion Award’s move from Düsseldorf to Munich’s ’Haus der Kunst,’ we designed a completely new stage situation. With a length of 35 meters, we created a panorama comprising 10 screens in portrait format, which suggested the way in which pictures are hung in a gallery or museum.
Models standing on moving conveyor belts presented three collections in a larger-than-life, virtual fashion show, set within this gallery context.
In addition to the staging, we also reworked the visuals and further developed the fragmentation topic from previous years. What emerged was modern and simultaneously timeless motion design, an individual font and an altogether new approach to the media content, which masterfully spanned the gap between fashion and art.
Furthermore, we redesigned the sound concept for the entire event from scratch. We composed an audio toolkit comprising an opener and various jingles.
Client: Burda / StarNetOneAgency: MonomangoConcept: Lois Kainhuber
Art Director: Lois KainhuberLead Motion Artist: Patrick Bengsohn
Motion Artist: Sebastian BunzelDirector Of Photography: Konstantin FreyerOffline Editor: Farid MartinOnline Editor: Tom Freeman
Music: Olivier Fröhlich