An immersive game for champions: our latest full sensory motion-tracked spatial experience in collaboration with Sunst Studio uplifts the UEFA European Championship and Nike's latest brand activation.
Concept
Together with Sunst Studio, we engineered a football exhibition at Nike's flagship store in Berlin to coincide with the UEFA championship.
We programmed and installed an interactive football trials cage where participants selected one of three football boots to kickstart a competitive activation experience.
The game attracted over 1,500 players with many returning to try and topple the leader board to win a pair of shoes.
Custom User Interaction Playback System
Our entirely custom-made backend engine based on a TouchDesigner integrated playback system enabled the interactivity between the motion, UX/UI and the sound design.
By adapting one of the toolkits from our immersive instruments software and hardware solutions range, participants register to play for each of the three games via a graphical interface and view their final position on the leader board screens.
Motion Tracking Sensors
Five industry standard LiDAR sensors inside the cage track the movement of the player. An LED strip maps the bottom of the cage to highlight where the ball should target and visual messaging shows the player's progress.
User Journey
Players choose from one of three shoes with their own corresponding game mode, including: speed, touch and precision. These characteristics double up as a user testing device and help the game to evolve through challenges and bonuses earned by the player.
Preparation
Choose your game, register your session, and sign up to the leaderboard.
Put your boots on.
Enter the cage, wait for the countdown, and receive motivation from one of the football ambassadors.
The Game
Kick the ball towards the spotlit target and collect points.
Time up – round one is over!
Check your score.
Responsive Sound
A cinematic musical tension begins, ends, and builds with each chapter. The tempo also increases as each game level is passed. Dynamic sound effects respond to the lights and communicate when the player loses or gains points. The sound design responds to the emotions associated with competitive sports and incorporates the ambiences from the sound of the player’s breath to the crowds’ cheering at football stadiums.
To introduce the player to the game, there is a minimal electronic soundscape which becomes more energetic as the game develops.
PROJECT: NIKE, HOME OF FOOTBALLClient: Sunst studioCONCEPT AND ART DIRECTION: SUNST STUDIOPROJECT LEAD / PRODUCER: MIKO LEWANDOWSKISYSTEM ENGINEER, LEAD DEVELOPER: WIELAND HILKER TECH ENGINEER: DAVID LEROY
LEAD SOUND/VFX DESIGNER: OLIVIER FRÖHLICHDESIGN AND FABRICATION: SIMON HEIDENREICH3D PRINTING AND TECHNICAL ASSISTANCE: JOEL TENENBERG
