In celebration of Nike's 50th anniversary and Berlin Marathon Weekend, our interactive treadmills transformed the aura of each runner's biodata into a unique artwork.
Concept
old:In collaboration with our friends at Sunst Studio, we engineered a 360° interactive running experience composed of a towering wall-to-floor LED surface, analog treadmills, sound design, sensors, and a Kinect360 camera for motion tracking. The running stations were entirely powered by each runner and required zero electricity.
New:In collaboration with our friends at Sunst Studio, we engineered a 360° interactive running experience. Our TouchDesigner-based OS controlled a towering wall-to-floor LED surface, sensors, sound design, Kinect360 cameras, printers and a digital art gallery.
old:Through capturing their 3D silhouette and taking their speed and BPM measurement, the runner's realtime biodata, which was based on their reactions, was used to build up the visualization of their aura.new:The runner influenced the visualization of the artwork with their realtime responses, combined with their 3D silhouette, speed and BPM measurement.
The visualization was then displayed as an artwork on the gallery screen.
Journey
old:The runner put on a smart armband sensor to measure the live BPM of their pulse which directly influencedthe visual and sound display.new:A smart armband sensor worn by the runner, detected their live BPM and synced it with the visual and sound display.
old:The runner was asked to pick from a range of running shoes which has their own unique color palette. With RFID technology, we connected each shoe to different color spectrums which the runner could personalize with their own biodata. Each shoe had its own digital identity with color schemes which were activated when the runner touched the scanner with the shoe. scanned the shoe on our custom made scanner. which was personalized with their own silhouette. RFID chip. its unique aura (designs) appeared.
new:
RFID technology assigned a unique color palette to each pair of running shoes. The runner selected a pair and personalized the palette with their own biodata and silhouette. They activated the feature by touching our custom-made scanner with the shoe.
The running experience was organised as a journey comprising of three phases, guided by dynamic sound and vfx design.The staging and gaming aspects were designed to promote the joy of running as opposed to high performance.
Phase One
old:The runner was asked to find their pace and familiarize themselves with the treadmill.new v1:The runner found their pace and familiarized themselves with the analog treadmill.new v2:Find your pace and rhythm on the analog treadmill.
Phase Two
old:The runner had to meet the personal goal based on their BPM in order to acquire more colors for their artwork and unlock the next level. new v1:The runner raced against their personal BPM goal, to gain more colors for their artwork and unlock the next level. new v2:Best your BPM, gain more colors and unlock the next level.
Phase Three
old:The runner could run for fun and enjoy the visualization. new v1:Run for joy.
Upon completing their challenge, the runners received a QR code to download their digital artwork.
Music Production
Creative director: Lois kainhuberproject lead/producer: miko lewandowskiart director: julia Parchimowicz, sunst studiolead tech engineer: daniel dalfovo / atelier-elead visual artist: alex guevaravisual artist / system engineer: itaru yasuda
sound 6 vfx engineer: christian losert / ateler-esenior motion designer: szymon sawickitech engineer: david leroylead soun d / vfx designer: olivier fröhlichdesign & fabircation: tim stolzenburg
