In celebration of Nike's 50th anniversary and Berlin Marathon Weekend, our interactive treadmills transformed the aura of each runner's biodata into a unique artwork.
Concept
Together with our friends at Sunst Studio, we engineered a 360° running experience promoting the joy of running as opposed to high-performance.
The setup was composed of a towering wall-to-floor LED surface, 100% human powered analog treadmills, sensors for speed and BPM measurement, and Kinect360 cameras for motion tracking.
Custom Control System
Our TouchDesigner-based OS connected a central, control PC with satellite machines that were responsible for controlling sensors, interactive content, responsive sound, printers and a digital art gallery.
Realtime Visualisation
By capturing the runners 3D silhouette, speed and BPM data, we visualized their biodata in realtime.
These personalised "auras" were composed of different color spectrums and visual layers that were influenced by the runner’s reactions.
Digital Art Gallery
Upon completion of the running experience, all personalised "auras" were transformed into unique digital artworks and displayed on the gallery screen.
User Journey
The experience was separated into three phases and guided by dynamic & responsive sound and vfx design.
Phase One
Prepare yourself
Choose your shoe, activate the sensors, and get to know the treadmill.
Smart Wristband
Integrated sensor returns your live BPM data.
Custom Made Antenna Trackers
RFID chips attached to the running shoes automatically tailor the experience to each model.
Warm Up
Find your pace on the analog treadmill.
Phase Two
Gamification
Now the sensors come into play. Your BPM is visually transmitted to the screen. A speed sensor mounted onto the treadmill tracks your acceleration and influences the visual layers.
First Challenge
Hold your BPM for 30 seconds.
Second Challenge
"Find your fast" in three levels. Match your personal BPM goal. Unlock the next level to gain more visual and sound layers
Run For Joy
Have fun with the visualization.
Phase Three
Give Away
Upon completing the challenge, receive a QR code printout and download your unique digital artwork, which is is also displayed on the gallery screen.
Responsive Sound
To enhance the gaming and interactive aspect of the experience we composed Sound layers and effects which then were Max mspdynamic sound design to enhance the gaming aspect soundscape etc..AT
To enhance the interactive gaming aspect of the experience, we composed a soundscape and created dynamic sound design using Max MSP. The biodata, such as the runner’s BPM directly triggered a tone which increased and decreased in speed according to the frequency of the heart rate. For each level that was unlocked, a <<something>> sound signified its completion.
Creative director: Lois kainhuberproject lead/producer: miko lewandowskiart director: julia Parchimowicz, sunst studiolead tech engineer: daniel dalfovo / atelier-elead visual artist: alex guevaravisual artist / system engineer: itaru yasuda
sound 6 vfx engineer: christian losert / ateler-esenior motion designer: szymon sawickitech engineer: david leroylead soun d / vfx designer: olivier fröhlichdesign & fabircation: tim stolzenburg
