In celebration of Nike's 50th anniversary and Berlin Marathon Weekend, our interactive treadmills transformed the aura of each runner's biodata into a unique artwork.
In collaboration with our friends at Sunst Studio, we engineered interactive visuals, sensors and an enormous wall-to-floor LED surface to visualise realtime biodata - such as the runners’ reactions, motion tracking and speed measurement - as unique digital artworks.
360° Experience & Sound Design
For each runner, the experience was separated into three phases and guided by dynamic sound and vfx design:
Since no two runners are the same, each visualisation had a personalised silhouette and colour spectrum.
In order to promote the joy of running as opposed to high-performance, we focused on the runner’s BPM rather than speed. For this, we used:
Kinect360 cameras tracked the skeleton and captured the runners' 3D silhouette.
Custom Made Antenna Trackers
RFID scanners were attached to different running shoes, to automatically tailor the experience to each model and create unique auras (designs).
An ANT+ protocol was mounted directly onto the treadmill to track the runners' speedand a smart armband sensor returned live BPM data.
The analog WOODWAY Curve treadmills were 100% human-powered and required zero electricity for the running stations.
Custom Control System
Our TouchDesigner-based OS connected a central, control PC with satellite machines that were responsible for controlling sensors, interactive content, printers and a digital art gallery.
Thermal Printers and Custom QR Code Takeaway
A smart system comprising of a QR-connected database and two thermal printers enabled theparticipants to download and share the personalised video snippet on social media after each run.
Live In-Store Gallery
Furthermore, the videos were displayed after each run on a live in-store virtual gallery.
Creative director: Lois kainhuberproject lead/producer: miko lewandowskiart director: julia Parchimowicz, sunst studiolead tech engineer: daniel dalfovo / atelier-elead visual artist: alex guevaravisual artist / system engineer: itaru yasuda
sound 6 vfx engineer: christian losert / ateler-esenior motion designer: szymon sawickitech engineer: david leroylead soun d / vfx designer: olivier fröhlichdesign & fabircation: tim stolzenburg