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Mercedes XX
Premiere in Beijing

Sublime visual choreography, a rotating stage and LED mirror prism all provide a poetic vision of future e-mobility.

Concept

Mercedes move deeper into efficient future electric mobility with the launch of their latest models. We produced the media design and sound concept for the premiere of their Vision EQXX.

The set features a rotating stage and our film presented on an LED screen prism set behind the car. The metallic, sleek electronic composition reflects the car’s contemporary design and its technical innovation.

>>add eli’s animations<< how and why did we use these aesthetics? — high quality, sophisticated, technical but poetic.

The film's visual design is structured around four themes that are based on the car’s new features, including:

  • Smaller and lightweight battery
  • Aerodynamic, streamlined design
  • Sustainable materials
  • Game engine-powered interface

Client: Mercedes
Creative Director: Lois Kainhuber
Project Manager: Miko Lewandowski
Sound Design: Olivier Fröhlich
Motion Lead: Jan Weber
Motion Design: Yves Jates, Elisabeth Suter
Footage: need to find out

Position: Person CREDITED
Position: Person CREDITED
Position: Person CREDITED
Position: Person CREDITED
Position: Person CREDITED
Position: Person CREDITED