Hieronymus Bosch’s masterpiece is remixed for Berlin Art Week.
Social Media Campaign
Bosch’s triptych The Garden of Earthly Delights inspired this collaboration with fashion label lala Berlin for their 7 Deadly Sins social media campaign.A group of guest artists interpreted the indulgent scene as one of the seven sins in their trademark style for the brand’s t-shirt line.
Envy by Lisa Bender →
Each artwork was enlivened with motion design to encapsulate the project's dark humor. We animated the artworks in order to build a more fantastical world for each theme.← Greed by Simon Villaret
To add another layer of interpretation to the themes, we created unique sound design as a combination of analogand electronic processes for each artwork: recording breathy sighs and a percussive belt beat as heard in Lust, as well as chomping, slurping mouth effects for Gluttony.
Gluttony by Johanna Dumet →
Lust by Malen Gall↓
Pride by Claudie Linke ↓
Sloth by Julia Parchimowicz ↓
Wrath by Nicolas Navarrorueda (aka. NNR.1989)↓
View and listen to the all of the videos here:
PROJECT: Lala Berlin "7 deadly sins"CLIENT: Lala BerlinCampaign Concept: MONOMANGOCREATIVE DIRECTION: LOIS KAINHUBERmotion design: Elisabeth Sutersound design: olivier fröhlich, abigail tollgreenscreen shoot (model): VisorE labmodel: Arantza Goett
artists:Malen GallJohanna DumetSimon VillaretJulia ParchimowiczNicolas NavarroruedaLisa BenderClaudie Linke