MORE MUSIC – a live music event with a kinetic stage featuring a giant, live Youtube player.
In order to bring the most popular online music platform into the physical world, we created a live Youtube player comprising of a stage set-up with a kinetic, gauze projection screen at the front of the stage and another screen that formed the stage backdrop.
The bands performed on the stage area sandwiched between these two projections, and the visual effect was that of the online player. Additionally we used the front screen to project graphic overlays during the performance and then raised it in order to expose the band behind, and to enhance the ‘live’ aspect of the performance.
Starting with the creation of a core design language and a brand new key visual, we developed and adapted these elements to produce a one-of-a-kind design toolkit, which included all other graphic elements and media assets.
We also composed an audio toolkit comprising an opener, various jingles and an outro. The idea behind the opener and jingles was to use a memorable and rhythmic bass pattern to run through various musical styles, celebrating musical diversity.
client: Youtubeagency: häberlein & mauerer
concept: Lois Kainhuber, Tim Stolzenburgart direction: Lois Kainhuber
spatial planning and development: Tim Stolzenburgmotion design: Julio Clavijolive visuals: Kristian Rauemusic: Olivier Fröhlich