Premiering the ZEISS Medical Ecosystem
& ZEISS Ophthalmic Workflows.
Virtual Event
ZEISS launched their first ever Innovation Week in September 2021, a live virtual event which introduced their latest breakthroughs in ophthalmic workflows together as the next phase of the ZEISS Medical Ecosystem.
Ecosystem
The ZEISS Medical Ecosystem marks a new era where the focus is not just on single devices but full workflows. The connectivity between devices, data and apps is one of the core innovations and makes medical workflows more efficient and transparent.
Visual Identity
To make this tangible, and transform the (inter)connectivity aspect into motion, we developed a system and visual language inspired by the principles of swarm intelligence and the interaction of software agents.
BDI AGENTS
We designed haptic “BDI Agents” to represent the behaviors and dynamics of ZEISS data flow.
One single agent demonstrates the transfer of data from "empty" (transparent) to "full" (blue).
The interaction of many BDI Agents creates the flow of information.
Applications
This visual language was applied to multiple formats, including:
ECOSYSTEM TRAILER
FOUR WORKFLOW FILMS
SPATIAL IMPLEMENTATION
The physical rendition of the ZEISS Ecosystem was premiered at the American Academy of Ophthalmology (AAO) in November 2021.
Client: ZEISS Medical technology
Agency: MONOMANGO GmbH
Creative / Art Direction: Lois Kainhuber
Creative Production: Miko Lewandowski
CGI Artists: David Bernau, Nino Matthey, Jan Sommer, Jonathan Margies, Jan Weber, Eduardo Arturo Marin
Motion Design: Yves Jates
Spatial Design: Tim Stolzenburg
Music Composition: Olivier Fröhlich
Concept collaboration for Cataract workflow film: Saatchi & Saatchi pro
Show production: Creative Sherpas
Premiering the ZEISS Medical Ecosystem
& ZEISS Ophthalmic Workflows.
Virtual Event
ZEISS launched their first ever Innovation Week in September 2021, a live virtual event which introduced their latest breakthroughs in ophthalmic workflows together as the next phase of the ZEISS Medical Ecosystem.
Ecosystem
The ZEISS Medical Ecosystem marks a new era where the focus is not just on single devices but full workflows. The connectivity between devices, data and apps is one of the core innovations and makes medical workflows more efficient and transparent.
Visual Identity
To make this tangible, and transform the (inter)connectivity aspect into motion, we developed a system and visual language inspired by the principles of swarm intelligence and the interaction of software agents.
BDI AGENTS
We designed haptic “BDI Agents” to represent the behaviors and dynamics of ZEISS data flow.
One single agent demonstrates the transfer of data from "empty" (transparent) to "full" (blue).
The interaction of many BDI Agents creates the flow of information.
Applications
This visual language was applied to multiple formats, including:
ECOSYSTEM TRAILER
FOUR WORKFLOW FILMS
SPATIAL IMPLEMENTATION
The physical rendition of the ZEISS Ecosystem was premiered at the American Academy of Ophthalmology (AAO) in November 2021.
Client: ZEISS Medical technology
Agency: MONOMANGO GmbH
Creative / Art Direction: Lois Kainhuber
Creative Production: Miko Lewandowski
CGI Artists: David Bernau, Nino Matthey, Jan Sommer, Jonathan Margies, Jan Weber, Eduardo Arturo Marin
Motion Design: Yves Jates
Spatial Design: Tim Stolzenburg
Music Composition: Olivier Fröhlich
Concept collaboration for Cataract workflow film: Saatchi & Saatchi pro
Show production: Creative Sherpas
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10405 BERLIN
© 2024 MONOMANGO
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MONOMANGO GMBH
GREIFSWALDER STR. 29
10405 BERLIN
© 2024 MONOMANGO