Premiering the ZEISS Medical Ecosystem & ZEISS Ophthalmic Workflows.
ZEISS launched their first ever Innovation Week in September 2021, a live virtual event which introduced their latest breakthroughs in ophthalmic workflows together as the next phase of the ZEISS Medical Ecosystem.
The ZEISS Medical Ecosystem marks a new era where the focus is not just on single devices but full workflows. The connectivity between devices, data and apps is one of the core innovations and makes medical workflows more efficient and transparent.
To make this tangible, and transform the (inter)connectivity aspect into motion, we developed a system and visual language inspired by the principles of swarm intelligence and the interaction of software agents.
We designed haptic “BDI Agents” to represent the behaviors and dynamics of ZEISS data flow.
One single agent demonstrates the transfer of data from "empty" (transparent) to "full" (blue).
The interaction of many BDI Agents creates the flow of information.
This visual language was applied to multiple formats, including:
FOUR WORKFLOW FILMS
The physical rendition of the ZEISS Ecosystem was premiered at the American Academy of Ophthalmology (AAO) in November 2021.
Client: ZEISS Medical technologyAgency: MONOMANGO GmbHCreative / Art Direction: Lois KainhuberCreative Production: Miko LewandowskiCGI Artists: David Bernau, Nino Matthey, Jan Sommer, Jonathan Margies, Jan Weber, Eduardo Arturo MarinMotion Design: Yves JatesSpatial Design: Tim StolzenburgMusic Composition: Olivier FröhlichConcept collaboration for Cataract workflow film: Saatchi & Saatchi proShow production: Creative Sherpas