Premiering the ZEISS medical ecosystem & ZEISS Ophthalmic workflows.
ZEISS launched their first ever Innovation Week in September 2021 – a new 3-day biannual format introducing their latest innovations in medical technology.
The event introduced the ophthalmic workflows together as a brand-new ZEISS Medical Ecosystem.This new ecosystem is geared towards ZEISS Meditec'soverarching communications and sales strategy.It therefore required communication mechanics and a visual identity, including a new spatial design,across all media... and was shown for the first time at the American Academy of Ophthalmology (AAO) in the USA.
It was brought to life using our 3D evolution of ZEISS Meditec's connectivity framework or “BDI Agents” ((explain this term))...
...and attached to the pre-existing ZEISS virtual showrooms. In doing so, the system has a remarkablevisual aesthetic that translates across the virtual and physical worlds which is adaptable to all markets.
The three-day program was based on the three workflow films, including:
Day 1: Cataract
Day 2: Retina & Glaucoma
Day 3: Corneal Refractive (ODx)
On-air Design Toolkit
It includes a complete on-air design toolkit for the show including an intro and outro, lower thirds, a divider and PiP etc.
For this purpose, we developed a trailer introducing the ecosystem’s overarching concept and the connectivity aspect that links together its integrated workflows.
Client: ZEISS Medical technologyAgency: MONOMANGO GmbHCreative / Art Direction: Lois KainhuberCreative Production: Miko LewandowskiCGI Artists: David Bernau, Nino Matthey, Jan Sommer, Jonathan Margies, Jan WeberSound Composition and Sound FX: Olivier FröhlichConcept collaboration for Cataract workflow film only: Saatchi & Saatchi pro, MONOMANGOShow production: Creative Sherpas