A 3D animation showcasing the portfolio of Zeiss’ innovative IOL lenses for correcting cataract patients' eyesight.
Each lens variant is represented by its own individual universe that the viewer at the trade show booth can dive into and learn more about the products’ unique capabilities.
The animations were expressly developed to be shown within a holistic spatial media concept that invites the expert audience to physically enter the booth and to interact with the various exhibits displayed.
Client: CARL ZEISS MEDIATEC AGAgency: MONOMANGOCreative Direction: Tim Stolzenburg
Creative Producer: Veith MichelMotion Design: Vinzent BritzTech Partner: ICT