Highly designed virtual spatial installations - a new way to explain the features of the ZEISS Quatera 700
Transforming the features of a product into virtual spatial installations - a highly designed product film for the ZEISS Quatera 700
Extracting the features of a product and transforming them into virtual spatial installations - a highly designed product film for the ZEISS Quatera 700
Developing virtual spatial installations as a stage for new features - a highly designed product film for the ZEISS Quatera 700
Futuristic staging of the new features of the ZEISS Quatera 700 - unleashing a new experience in phaco
Virtual Spatial Installations
Spatial Installations - 3 roomsMuseum each room is dedicated to a new feature
Appealing and unseen aesthetics to set the stage for a „new era“.
make really curious about the new device.
Use of showroom environment for architectural interplayDescription of main features via playful physical installations in space
Cinematic aesthetics, effectful use of light and shadow
Showcasing New Features
Part Of The Cataract Workflow
This contrast is also complemented by our music composition which oscillates between sophisticated pads to dirty beat-driven sequences.
project: Mercedes-Benz IAA 2021 client: Atelier Markgraph, Frankfurtconcept for media content and presentation: Atelier Markgraph & MONOMANGOcreative direction MONOMANGO: Lois Kainhuberart direction / lead artist: Jan WeberMotion design & CGI: Helmut Breineder, Yves Jates, Elisabeth Sutermusic composition & SFX: Olivier Fröhlich, Jan SiebertTouchdesigner Artist: David leroy
original Film Footage AMG Project One: Forza Horizon 5 (Playground Games)original Film Footage AMG GT 63 SE: RankinFilm