Virtual spatial installations for the ZEISS Quatera 700 product film – a new paradigm in visual storytelling.
ZEISS asked us to imagine a new way in which to conceptualize a medical product film. Our response was a fresh aesthetic style – marking a distinct departure from conventional medical visualizations.
The product's ultra-modern staging draws on a cinematic aesthetic and an impactful use of light and shadow to place it in a magnetic setting.
The key features of the Quatera 700 take center focus in our product film:
They are re-imagined as virtual spatial installations
and exhibited across three rooms
to elevate the device’s sophisticated technology.
While the film mainly focuses on the Quatera 700, subtle narrative framing also contextualizes it within the larger cataract workflow.
Intro: spotlights the device which sits among several abstract glass panels.↓
Outro: reveals all workflow steps and corresponding devices of the cataract workflow.↓
Our music composition underlines the visual aesthetics by merging electronic elements with orchestral string arrangements to power the narrative.
We also reference musical ideas from previous workflow films to create a coherent sonic identity for ZEISS`s workflow communications.
project: ZEISS QUATera 700client: ZEISS Medical technology
concept: Lois kainhuber, Jan weberart direction / lead artist: Jan Weberproject managment: Miko lewandowskyCGI artists: Ahmet Şerif Yıldırım, Jonathan Margies, Nino Mattheymusic composition: Olivier Fröhlich