Experiencing the ZEISS IOL Portfolio.
For Zeiss Meditec, we developed and built an interactive touch table – giving clients the possibility to discover the diversity of the intraocular cataract lens portfolio and learn more about the products’ unique capabilities.
A specially designed ring acts as the user interface and allows the participant to select a particular lens on the touchtables display – diving into its features by turning the ring clockwise.
We also developed an animation language that closely references the company’s optical expertise – reflecting the finesse of Zeiss’ intraocular cataract lenses and enhancing the information layers on the display.
creative director: Lois Kainhuber
art director: Henning Soppe
Styleframes: Florian Stumpe
motion designer: Hugo Morais
intern motion design: Felix Tham
creative Producer: Veith Michel
touchtable design & planning: Tim Stolzenburg
software & code: Interactive Scape