Experiencing the ZEISS IOL Portfolio
For Zeiss Meditec, we developed and built an interactive touch table – giving clients the possibility to discover the diversity of the intraocular cataract lens portfolio and learn more about the products’ unique capabilities.
A specially designed ring acts as the user interface and allows the participant to select a particular lens on the touchtables display – diving into its features by turning the ring clockwise.
We also developed an animation language that closely references the company’s optical expertise – reflecting the finesse of Zeiss’ intraocular cataract lenses and enhancing the information layers on the display.
client: Zeissagency: Monomango
creative director: Lois Kainhuberart director: Henning SoppeStyleframes: Florian Stumpe
motion designer: Hugo Moraisintern motion design: Felix Tham creative Producer: Veith Micheltouchtable design & planning: Tim Stolzenburgsoftware & code: Interactive Scape
