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ZEISS Workflows

 

 

Introducing a hybrid visual toolkit that sells
entire workflows, not just devices.

 

 

ZEISS Meditec's goal was to find imaginative ways to enhance their portfolio for patient care in physical and digital formats. 

Our ZEISS workflows template can be applied to all mediums – including 3D, print, spatial, animated and 2D models.
The modular design elevates each workflow and highlights every step in its process, from evaluation to treatment,
along with the matrix of corresponding surgical devices required for each procedure. 

 



Concept
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A ‘workflow’ is an umbrella term for a set of consecutive clinical steps. We envision it as a folder that contains an index of all the steps required to carry out a medical process and aid the user’s experience.

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In addition, each procedure’s corresponding devices – such as the Robotic Visualisation Systems required in neurosurgery, and ophthalmic microscopes used for retina, cataract, glaucoma and corneal surgeries among others – must be clearly mapped to each workflow.

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The bespoke icon language used throughout the individual steps form consistent signposts for each visitor. An individual workflow is assigned a name and corresponding bold key visual to form an overarching visual identity that is coherent and distinctive for all procedures.



Elements



ICONS


The vast icon language is fundamental to the workflows system, since it signifies the steps and organises the corresponding devices. This uniform language, which expresses both actions and physical devices, streamlines a system that can be translated across all use cases.




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The icons are designed using a grid formation to ensure consistency and visual balance for each application…

 

 

…and are animated to convey how the setups are an integral part of one workflow.
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KEY VISUALS

The enveloping workflows concept relies on a potent visual motif to resonate through the entire process, yet target each purpose and application. In parallel, it must also distinguish the workflows from the individual steps.

 

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Application

The workflows concept is now implemented in multiple disciplines and media, including:

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←
Print

→
Web Design


Interactive Applications
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Film
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Spatial Implementation
↓

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project: ZEISS WORKFLOWS 
client: ZEISS Meditec AG

creative direction: Lois Kainhuber
art direction: Julia Parchimovicz
graphic design: Julia Parchimovicz, Szymon sawicki
icon design: workshop 91
icon animation: Szymon sawicki
3D Design Key visuals: Nino Matthey, hannes Denk,
Jan Weber, david bernau, jonathan margies
Motion design: Nino matthey, Szymon sawicki,
david Bernau,Hannes Denk
Spatial Design: Tim Stolzenburg
Showroom development: Apilia, MarKus Lerner

 

 

 

 

 

 

 

ZEISS Workflows

 

Introducing a hybrid visual toolkit that sells
entire workflows, not just devices.

 

 

ZEISS Meditec's goal was to find imaginative ways to enhance their portfolio for patient care in physical and digital formats. 

Our ZEISS workflows template can be applied to all mediums – including 3D, print, spatial, animated and 2D models.

The modular design elevates each workflow and highlights every step in its process, from evaluation to treatment, along with the matrix of corresponding surgical devices required for each procedure. 

 



Concept

MONOMANGO

↑
A ‘workflow’ is an umbrella term for a set of consecutive clinical steps. We envision it as a folder that contains an index of all the steps required to carry out a medical process and aid the user’s experience.



In addition, each procedure’s corresponding devices – such as the Robotic Visualisation Systems required in neurosurgery, and ophthalmic microscopes used for retina, cataract, glaucoma and corneal surgeries among others – must be clearly mapped to each workflow.
↓

MONOMANGO


The bespoke icon language used throughout the individual steps form consistent signposts for each visitor. An individual workflow is assigned a name and corresponding bold key visual to form an overarching visual identity that is coherent and distinctive for all procedures.



Elements



ICONS


The vast icon language is fundamental to the workflows system, since it signifies the steps and organises the corresponding devices. This uniform language, which expresses both actions and physical devices, streamlines a system that can be translated across all use cases.




←
The icons are designed using a grid formation to ensure consistency and visual balance for each application…

 

 

…and are animated to convey how the setups are an integral part of one workflow.
↓

MONOMANGO
MONOMANGO
MONOMANGO
MONOMANGO
MONOMANGO



KEY VISUALS

The enveloping workflows concept relies on a potent visual motif to resonate through the entire process, yet target each purpose and application. In parallel, it must also distinguish the workflows from the individual steps.

 

MONOMANGO


Application

The workflows concept is now implemented in multiple disciplines and media, including:

MONOMANGO

←
Print

→
Web Design


Interactive Applications
↓


Film
↓


Spatial Implementation
↓

MONOMANGO
MONOMANGO
MONOMANGO



project: ZEISS WORKFLOWS 
client: ZEISS Meditec AG

creative direction: Lois Kainhuber
art direction: Julia Parchimovicz
graphic design: Julia Parchimovicz, Szymon sawicki
icon design: workshop 91
icon animation: Szymon sawicki
3D Design Key visuals: Nino Matthey, hannes Denk,
Jan Weber, david bernau, jonathan margies
Motion design: Nino matthey, Szymon sawicki,
david Bernau,Hannes Denk
Spatial Design: Tim Stolzenburg
Showroom development: Apilia, MarKus Lerner